As you probably know the White Winter Owl has been released on the 13th day of the spiral. I believe it is the first crowns shop pet ever to be sold for gold or crowns. Its prices are below.
Yes at some times 35,000 gold is something you don't want to use on one pet but I'm here to give some insight on why its worth its price.
First of all the White Winter Owl is a nice addition to anyone's pet collection and has a nice look.